CE Manufacturers are Facilitating the Connected Home Dream
In their July 20, 2009 press release ABI Research claims; “Television manufacturers will ship about 20 million wireless-networked TVs globally in 2011.” According to In-Stat, quoted in the same release; “Consumers will spend about $2.9 billion on video content that’s streamed from the Internet to TVs in 2013.” What they don’t predict is how these 20 million TVs will actually connect to the Net.
Consumer Confusion: If consumers are really going to watch online video content on their living rooms TVs they need to know how to connect. That’s where the Multi-Standard Home Gateway comes in to the picture. The Multi-Standard Home Gateway is a residential CPE device designed to simplify home network connectivity. It uses the latest industry technical standards for device discovery and display. This device could also include the features and functions of a Coax – Ethernet Adapter (bridge) which could differentiate it from the existing 802.11n Wireless IPTV and Cable Gateways. The Motorola Surfboard SBG941 comes close, but has 802.11 b/g instead of n, DOCIS 2 and does not appear to be DLNA certified. Netgear’s CGD34NT 802.11n Wireless Gateway is another good starting platform. But it still could use some additional features.
Key Features for Success:
- On Screen User Guide uses the TV remote
- Automatic Web based provisioning and connected device discovery
- 3D Graphics ‘Moving Wall’ file display for all video, photo and music files
- Downloadable Widget Apps for instant weather, stocks and local traffic reports
- Netflix® and Amazon Unbox® video download services built in
- Downloadable TV Guide® Electronic Programming Guide
- Software PVR to utilizes USB or NAS Drive
- Interface Connections: Wireless 802.11n, Coax, HDMI, USB and LAN
- DLNA, DOCSIS 3.0, MoCA, Bluetooth, UPnP and WiFi certified
Competition: The strongest candidates for these devices are the usual suspects:
- 2Wire (alliance with AT&T and Alcatel-Lucent)
- Actiontech (Verizon and Quest supplier)
- Cisco – Linksys (retail) or S/A (MSOs)
- Entone Technologies (small MSOs)
- Motorola (MSOs)
- Netgear (retail and some MSOs)
A “Simple Device” with a Simple Marketing Approach: Complicated technology should only be communicated to the average consumers through the use of easy to understand use cases.
- I have pictures (or videos) on my phone, how can I show them on my TV?
- Show me how to print my phone photos so I can display them on the bulletin board at work.
- Can I send the music I downloaded on my PC to my phone so I can listen to it anywhere?
When consumers discover one ‘ah ha’ feature of the Multi-Standard Home Gateway they will begin to understand its true value. It should just work, like turning on your TV.
Keep pushing forward